From SEO to Content Marketing

Posted by admin on June 24, 2013

Content marketing is the new buzzword it seems for 2013, but it's nothing that I haven't been doing for the last several years.  In fact, when I first began working for IMI, I had a great discussion with one of the SEO project managers about how I was able to rank for some relatively difficult terms with a decent site that had very good content.

We did no link building aside from social mentions, we did not keyword stuffing.  Our copywriter was not an "SEO" copywriter.  All of the content was original, and we had original photos and videos to go along with it.

None of these sites ever suffered from any Panda or Penguin effects.  They also didn't have a very high domain or page authority.

I'm reminded of this as our clients are transitioning from link building and other forms of SEO into a content marketing approach.  Will my old sites (who 2 - 3 years later still rank well) lose their ranking?  

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